For all bonds that bind: Inspired by the tradition of Raksha Bandhan
Raksha Bandhan (Rakhi) is an Indian festival that honours the eternal love of brother-sister relationships. Traditionally, sisters give blessings as they tie an ornate bracelet around their brother's wrist, and in exchange, the brother agrees to protect her for the upcoming year.
With our partners at Root & Seed, we are excited to come together to uphold our missions of honouring family heritage and removing gender inequality from our daily lives by celebrating Rakhi and extending the tradition to respect all forms of sisterhood and brotherhood.
