Our Story

Girls don't do that!  Cross your legs!  Wait your turn!  When are you getting married? Your career...what about your kids?  Ouff!

Like many of you, that's just a fraction of a fraction of the things that were told to me as I grew up in a male dominant world.  And of course, the things I heard as I started having children.  I have faced the tiniest effects of gender inequality, to some of the most impactful.  As a Mother of two incredible girls and an Aunt to the coolest young man,  I didn't want them to continue experiencing the same.  

With my two daughters leading the way, we started a project that fussed their talents, making cool beads, with social impact, reinvesting into our community towards gender equality, and we created The More Girl Project.

- Sabrina Babooram, Founder  

What is The More Girl Project?  

The More Girl Project is a for profit organization that sells our branded products and reinvests the profit generated into community efforts designed to address gender inequality issues.  

It is more than a brand, it's a commitment to being deliberate with our words and actions, redefining what it means to be a man or woman and removing gender hierarchy in our daily lives.  Language is how we create meaning in our lives, words matter.  Words are amplified by action.  So if we can make a dent in how we speak to each other and what we do, we can start raising a generation in a more gender equitable world.  

We don’t work alone.

We work with community initiatives and organizations who have established programs and solutions that help address issues like Gender-Based Violence (GBV) and women living in poverty.

Currently, a portion of our profits goes to Ernestine’s Women’s Shelter, an organization run by women that provides a safe space for women and children escaping violence and abuse. Through various initiatives, Ernestine’s is tackling the issue of Gender-Based Violence by providing housing, beds, necessities and other essential services to women and children in need. Click the link below to learn more about the great work at Ernestine’s 


Why does gender equity still matter?

To say “we’ve come so far” is to only look back. It’s not thinking about where we are, or where our children are going. Because regardless of how far we’ve come, our children are still walking toward a future shaped by the effects of gender inequity.

Domestic abuse is a manifestation of gender-based violence.

Fewer educational opportunities for girls mean women are more likely to live in poverty.

Gender biases in the corporate world mean it’s more difficult for women to be the leaders our girls dream of being...And on...And on. 

It’s time we evolve.

To date, our success has been measured in bumps of the needle. A female surgeon here. A Vice President there. But until these small victories aren’t celebrated; until they’re the norm, we have work to do.

So, for our youth, we commit to helping them create the world we couldn’t. Unified, we will be deliberate in our words and action. Not because we know the kids are listening, but because we need to teach them to do what we couldn’t.

After all, they will be the ones to heal us and move forward.

Sharing our message.

Our own creations and those of our like-minded collaborators will carry our mark. And we will be unified by our commitment to helping our youth and their friends make a better, more equitable world for themselves.

We’ll trip up. That’s going to happen. But we’ll learn from it. We’ll talk about it. And we’ll always get back on our feet. That’s just how we were raised. And it’s the example we’re going to set. 

So, are you in?

The Team

Sienna Kandasamy, CEO

Sophia Kandasamy, CCO

Sabrina Babooram, Founder & COO

And now you!

A special thank you to everyone who has helped us get this project off the ground.